Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Your vendor shortlist. Narrow your list down to those vendors that meet your criteria.

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 100

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Vendors 106

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. What is your service reliability guarantee? Phone numbers.

Marketing Automation Services 89

Marketing Automation Services Enterprise Management Work Management Marketing Management 89

TrustRadius Marketing

JULY 10, 2022

Corporate learning management systems allow companies to effectively train new hires, maintain compliance, and provide professional development opportunities. Given that SaaS products at the enterprise level come with an extremely hefty price tag, selecting the right one is vital. ” What do Enterprises Need From an LMS?

Enterprise Management 98

Enterprise Management Budget Programs Training Lead Ranking 98

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Dig deeper: Marketers need a unified platform, not more standalone tools Customized Buddies. Why we care.

Enterprise Management 110

Enterprise Management Marketing Management Vendors Knowledge Base 110

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 142

Work Management Enterprise Management Marketing Management Marketing Automation Services 142

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

ClickZ

OCTOBER 1, 2020

30-second summary: There are plenty of software options to help process subscription sales, for small, medium and large companies. The software you ultimately choose needs to fit your company and your sector. Sales and Marketing teams need systems that help them sell a new way. Plan carefully before talking to software vendors.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. But AI remained largely a tool for enterprise-level companies with data, platforms and budget to spare. In one finding, 92% said AI would have a major impact on email marketing. Fast-forward to October 2023.

Planning 127

Planning Marketing AI Enterprise Management Work Management 127

Zoominfo

OCTOBER 28, 2021

“Enterprise sales” and “fast” are two terms that don’t often go together. Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. Here’s the good news: There are ways to move enterprise sales along quicker if you focus on areas you can control.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 83

Work Management Digital Asset Management Enterprise Management Marketing Management 83

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. One of the most common errors buyers make is not reading the terms of service (TOS) before buying.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

Enterprise Management 172

Enterprise Management Marketing Management Budget Programs Buy 172

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. In short, this critical technology is growing in demand because it helps managers of all customer-facing roles coach more effectively and more efficiently — upskilling teams better and faster.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

Enterprise Management 103

Enterprise Management Consulting Work Management Marketing Management 103

Hubspot

JUNE 28, 2019

iPaaS -- which stands for Integration Platform as a Service -- helps you connect the tools and systems that power your business in one place, so information can be shared without high-maintenance, one-off integrations or manual data entry. Let's dive in. Dell Boomi. Price: Starting at $549/month. Oracle Integration Cloud. TIBCO Cloud.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Vendors 76

Zoominfo

SEPTEMBER 7, 2022

But finding the best lead routing software for your business takes special consideration — your team has unique needs, and all lead routing solutions are not created equal. As you evaluate solutions, ask yourself these framing questions: What Results are You Expecting? Take Spectrum as an example.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

TrustRadius Marketing

OCTOBER 21, 2022

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Put simply, it’s designed to manage your employees and their experiences.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

TrustRadius Marketing

JULY 30, 2022

IT infrastructure monitoring is critical to the successful operation of any enterprise. This introduces the idea of IT infrastructure monitoring solutions. These solutions accurately track the health, availability, performance, and resource utilization information for each component in your network.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Service 52

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. This blog covers some of the best e-commerce solution providers out there. Table of contents What kinds of e-commerce solutions are available? Businesses pay a subscription fee to use this software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

TrustRadius Marketing

APRIL 6, 2022

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. Call on vendor and tech partners to help us succeed. The list of changes marketers must cope with now isn’t getting shorter. The answer is, sadly, not much.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

TrustRadius Marketing

OCTOBER 27, 2022

The bigger you are the harder you fall–unless you have a powerful management structure for your team of course. If you want to ensure that your team can manage their complex projects and operations, ERP software may be the solution. What is ERP Software? Popular ERP Features and Functionality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business. What’s in the Intent Data Report.

Intent Data 326

Intent Data Marketing AI Intent Lead Ranking 326

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291