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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. This is notably different from Netflix’s approach to including ads in its content, in which it launched a new subscription model at a lower price.

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply.

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OTT and CTV: which is which?

illumin

billion growth projection in 2024 according to eMarketer. Mass media and networks also have their own OTT services such as Disney+ or television networks like HBO and CBS a few names amongst many more. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.

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The Future of Advertising – TV Space without TV Price

Leading Results Rambings

According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary.

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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. This prompts considerations about pricing, capturing audience attention, and strategically placing ads. Viewing behavior significantly influences this shift.

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The 6 Most Important Social Media Trends of 2017

Contently

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.