ClickZ

NOVEMBER 20, 2020

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Choozle

SEPTEMBER 13, 2020

As for the overall market, eMarketer predicts that there will be a 10.5 Powered by private marketplace deals, connected TV advertising brings the benefits of programmatic advertising to traditional TV advertising to reach highly-engaged audiences on their living room televisions. Floor price CPM. Floor price CPM.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

LiveRamp

OCTOBER 16, 2018

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 percent of their TV viewing time watching traditional television and 21.6

Advertising Agencies 40

Advertising Agencies Cost Per Thousand Advertisements Advertising 40