Webbiquity

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Image Source: eMarketer. You can use paid ads that appear in the LinkedIn news feed or send personalized messages to relevant professionals with the help of the Sponsored Inmail feature. This has opened up new possibilities for brands looking to harness the power of social media advertising. Leverage LinkedIn.

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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity

Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions. B2B “Boss Tweet&# Personality. • B2B “Boss Tweet&# Personality. • National / International B2B Services. • B2B Organizations. Business Schools. •

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34 Compelling Content Marketing Stats and Facts

Webbiquity

In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%).

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B messaging gets personal. eMarketer ). Buyers feel a much closer personal connection to their B2B brands than to consumer brands. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. The CMO Survey ).

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

. “56% (of corporate bloggers) say that their blog has helped their company establish a positioning as a thought leader within the industry&# ; and offers 10 tips to maximize the impact of content marketing, from “personality is essential&# to tone is more important than perfection.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Alicia Arenas.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.