markempa

APRIL 3, 2006

To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive conversation. The article also features comments from my friends Mac McIntosh and Jill Konrath.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

JUNE 14, 2005

June 14, 2005 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Word-of-mouth marketing gets BtoB people buzzing : Comments Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

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Word of Mouth BtoB Buzz WOM 120

markempa

JULY 10, 2006

A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

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B2B Sales Lead Generation Sales Leads BtoB 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others.

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markempa

JANUARY 18, 2005

« Lead Generation via webcasts predicted to grow in 2005 | Main | Disciplined Lead Qualification improves sales performance » Caution Sales: Hot Leads may burn you My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc. ,

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. Ideas or tips of the day. Ideas or tips of the day.

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Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

MAY 23, 2005

This leads to a problem that affects 87% of B2B marketers. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. This leads to a problem that affects 87% of B2B marketers. Seems like common sense - doesnt it?

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CMO Lead Generation Marketing Budget BtoB 120

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

FEBRUARY 7, 2006

Entrepreneur magazine (February 06) says is a must read for sales managers. Entrepreneur magazine (February 06) says is a must read for sales managers. Im going to be interviewing Jill on, what else, Selling to Big Companies. If you havent read Jills best selling book yet, you should get a copy (you can read my review on Amazon or BN).

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Biznology

APRIL 9, 2014

In this webinar, you’ll find out: Your best prospecting media–and the media channels to avoid–for lead generation campaigning today. Lead qualification techniques that make your sales force happy. How to quadruple your campaign productivity with lead nurturing.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

markempa

MARCH 2, 2007

March 02, 2007 | Permalink Technorati Tags : lead generation , marketing , roi , sales TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Going beyond the sales lead : » Microsoft RSVP from E-Bitz - SBS MVP the Official Blog of the SBS "Diva" I got an interesting magazine the other day.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120