Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! During a re-engagement nurturing program for an IT Services and Solutions firm, the client combined content touches with phone calls to validate prospect interest and qualify their level of sales readiness. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

AUGUST 30, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Hubspot

FEBRUARY 23, 2012

Turns out 11% of US adults have abandoned an online purchase because they didn't want to register online or the site was asking for too much information, according to Forrester Research. "To Even more startling, eMarketer reports that 88% of people have intentionally left website registration information blank or inserted false information.

Process 28

Process Marketing Websites Privacy Policies Privacy 28

Content Standard

AUGUST 26, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 Probably the highest form of validation for the content software and platform industry came in 2015, as Forrester Research recognized the growing tech sector in its first-ever wave report. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

FEBRUARY 7, 2012

” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Paid Content 100

Paid Content Social Media Statistics Research 100