Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. The chart shows that Internet has more than doubled since 2004 and nearly caught up with TV. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S. What is the share of ad spending for different media?

Spending 120

Spending Media Mobile Advertising Forrester 120

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! 140 Characters – Traditionally, long-form tactics, like trade shows, were essential to drive revenue, allowing conversation and marketing collateral to include lots of information. Forrester Blog for Interactive Marketing Professionals.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Did I forget a conference? Let me know and I’ll update the list. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Conference 100

Conference Planning Work Management Marketing Management 100