Salesforce Marketing Cloud

FEBRUARY 2, 2022

In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services. With the ever-changing privacy landscape, the metrics that marketers use to gauge email campaign success are constantly in flux. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. The Relevance of Purpose-Driven Marketing Purpose-driven marketing is closely linked to authenticity. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? You can access four types of data to build your email campaigns: 1.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. Get powerful, holistic insights to optimize email campaigns. No switching between various technologies. No sifting manually through exported data. Not anymore.

Eloqua 80

Eloqua Privacy Protection Aggregators Click Rate 80

Scoop.it

NOVEMBER 3, 2022

Use emails to let them know that you offer it all. Also, remind them how your products or services make things easier in their life. Through this tactic, you will be able to create smaller segments and target them with relevant offers. Revamp your email automation workflows with relevant content.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

JULY 20, 2021

Knowing these insights is powerful—they fuel future growth for your email marketing program. But what email metrics and key performance indicators (KPIs) should you measure? What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? Here’s what we found.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The takeaway? Instead… 4.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Litmus

APRIL 4, 2024

That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read.

Email Marketing 97

Email Marketing Deliverability Tips Work Management 97