Webbiquity
SEPTEMBER 27, 2019
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Most often, an email audit focus on multiple purposes to pinpoint the problems accurately. How to Audit Your Email Campaigns. Many of the basic elements of solid email marketing practices (e.g.,
Martech
OCTOBER 30, 2023
Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Yet, you can also derive this information from Progressive Profiling and analysis of their individual behavior within an email or series. If you are sending too frequently, you may see a drop in your open rates.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Standard
SEPTEMBER 25, 2017
Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. And what, if anything, can emails do to provide marketing value even as consumer engagement drops? The Numbers Are Clear: Email Click-Through Rates Are in Decline.
Martech
FEBRUARY 4, 2022
Subdomains (Sd) help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Send frequency (Sq) should be based on gauging how frequently your audience interacts with your emails. If you are sending too frequently, you may see a drop in your open rates.
eDataSource
OCTOBER 2, 2019
By providing domain alignment among authentication protocols (DKIM & SPF), DMARC essentially acts as a gatekeeper, helping prevent phishing and malware attacks from reaching the inbox. Did you know that losses from BEC (business email compromise) scams in the last 5 years total 12.5 And 91% of those attacks begin with phishing?
Optinmonster
APRIL 11, 2024
Bounced Emails An email has bounced if it’s returned to the sender as undeliverable. Your email marketing platform will show you the bounce rate for each email campaign, along with your average bounce rate. If too many emails bounce, then your sender reputation will take a hit.
Litmus
JUNE 12, 2023
Here’s why email marketers should care about email deliverability. Reach your audience Your subscribers have to see your emails to enjoy them! Good email deliverability ensures subscribers see the email campaign they signed up for. Multiple special characters in a subject line like “Big sale!
Expert insights. Personalized for you.
269 
Let's personalize your content