Vidyard

OCTOBER 7, 2015

Personalization can take many forms – from text, like their name, email, company name and job title to images, like their company logo, LinkedIn photo or picture of their website or one of their products. More than just a party trick, personalization is critical for B2B marketing and sales.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

SpotMe Blog

JUNE 30, 2023

Share event details on social media, in email campaigns, and on your website. 8 Offer early bird discounts Giving attendees who purchase tickets early a discount incentive is an easy way to increase initial sales and boost event attendance. Be sure both processes only take a few minutes to complete.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Madison Logic

DECEMBER 14, 2023

Use generative AI to write blog articles, social media posts, and email campaigns. In addition to these specific use cases, AI and machine learning automate a variety of marketing tasks, such as data entry, social media management, and customer service. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. In 1957, David Ogilvy wrote a headline for Rolls-Royce that boosted their car sales by 50%. Definition, Design, Management, Trends, and Examples. Involve focus groups to double down on the reverse engineering process.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., email, mobile, social media, and websites). Lead management. What do marketing automation tools do?

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Social Media Marketing - Through a social media tool , you connect with your audience and promote your product/service, increase brand awareness , drive sales, and increase website traffic.

Online Marketing 229

Online Marketing Work Management Marketing Management Tools 229

Brandpoint

JUNE 12, 2019

Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest. Before you begin any distribution process for your newly created video, it needs to have a home on your own channels first.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Vidyard

MARCH 23, 2021

Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Video for Sales Statistics 1.1 LinkedIn Video Statistics 3.4 Contents 1. Grab Prospects’ Attention 1.2 Twitter Video Statistics 3.5

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SpotMe Blog

JUNE 29, 2023

The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Pharma reps provide information about new drugs, answer questions, and build relationships. Digital ads, email campaigns, and sponsored content are all part of the paid pharma marketing strategy.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

SpotMe Blog

JUNE 28, 2023

Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns. With webinar marketing, you’re no longer limited by a 60-character email subject line. This helps move leads further down the sales funnel and establish long-lasting relationships with customers.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors."

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

SpotMe Blog

JUNE 16, 2023

Their inboxes are overflowing, they have a million things demanding their time, and the last thing they want is another sales pitch about some new solution that likely won’t actually make their lives easier. Management of speaker programs, advisory boards and other live events. 123 reviews) Capterra Score: 4.4 (14

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Martech Advisor

AUGUST 22, 2019

Cold calling used to be a staple of many companies’ marketing and sales strategies. However, advances in technology are moving marketing and sales beyond the business phone to a variety of digital channels that allow enterprises to connect with customers and prospects on their terms.

Advertising Channels 47

Advertising Channels Cold Calling Peer-to-peer Marketing & Strategy 47

Outgrow

FEBRUARY 22, 2022

Simply put, content distribution is the process of disseminating content. So if you are an ecommerce business, product recommendation quizzes are all you need in 2022 to drive sales. Videos and images work on Instagram and Tik Tok, texts work on Twitter and Linkedin, and a mix of both works on Facebook. So let’s dive right in.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Madison Logic

MARCH 25, 2022

Even with a targeted account-based marketing (ABM) campaign that reaches best-fit customers, you still need to convince them that you’re the right solution. An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. How to Manage a Successful To-Do List. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Metadata

APRIL 22, 2021

It’s about product experience management. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. Mickey Alon: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. Mickey Alon: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. Mickey Alon: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Convert

OCTOBER 25, 2022

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. analytics, sales reports, etc.). Antreas Koutis, Administrative Manager, Financer.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Albacross

AUGUST 7, 2018

On top of that, we also do a deep dive on 3 different lead nurturing tactics that you can apply to your own company. In a nutshell, lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. Let’s jump right in. What Is Lead Nurturing? Sounds good?

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. What Is Lead Nurturing? Sounds good? Begin With Lead Scoring?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88

Salesforce Marketing Cloud

MARCH 11, 2024

You’re targeting those big fish accounts — the ones every rep dreams of landing. Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. A lot of this is due to the extra attention reps pay to these accounts.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92