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10 Ways to Increase Traffic With User-Generated Content

Scoop.it

Add UGG to Your Email Newsletter Newsletters play a pivotal role in keeping your customers engaged with the brand. Show off satisfied customers in personalized email campaigns. Give discount codes to UGC creators to encourage them to create more, and wait for your next email. Source: LawRank 3.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

For our first INBOUND event ever, we had the first registrant write a blog post, and in the following year, we invited a previous attendee to write about their experience. Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees.

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The Beginner’s Guide to Brand Activation

Zoominfo

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways.

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The Beginner’s Guide to Brand Activation

Zoominfo

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways.

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9 Handy Business Calculators That’ll Make Your Life Easier

Hubspot

Whether you’re tasked with managing advertising spend or budgeting for events, this handy list of free calculator tools will help you prove the return on investment (ROI) of the programs and budget you need to grow your business and scale over time. 1) Attend.com's Event ROI Calculator. 2) HubSpot's Advertising ROI Calculator.

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6 Effective Ways to Use Video in Your Email Marketing

Hubspot

Next, let's talk about ways you can use it in your next email campaign. Ways to Use Video in Email Marketing. For example, B2B software company Igloo Software decided to show off their workplace culture by creating 200 videos in three months for future email content. Event Marketing.

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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

You can create an email campaign. For B2C, you might want to think about event marketing if you have a particular event going on, or you could go behind the scenes to announce a new product. Put it on YouTube, share it on other social channels, use it in lead nurturing or email campaigns.