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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email.

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

ViewPoint

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Using social networks to listen and engage with buyers, then surrounding yourself with the influencers and experts that your buyers trust on LinkedIn and Twitter. Stay Tuned.

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Do You Know The New 4 Ps of Marketing?

Marketing Insider Group

But how do the leaders in marketing and advertising train their staff for marketing in this new age? According to Eloqua Chief Marketing Officer Brian Kardon , marketing is changing like never before. —– Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

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3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Ledger Bennett

Absolutely key to the success of their strategy is the onboarding and training of senior sales employees; leading by example, these individuals encouraged their peers to utilize social selling platforms such as LinkedIn Sales Navigator to generate several individual deals of $300k or more. The outcome?

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Better Social Selling, an Interview with Jill Rowley

markempa

This absolutely requires training. Twitter is much more conversational. These are these things that require new skills, and that to me means there needs to be an investment in training. ON24 is doing a really nice job of training their salespeople. My Twitter handle is @Jill_Rowley. The mindset has to start there.