SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Vidyard

JANUARY 22, 2015

Look for someone who knows the difference, and thrives on timing, emotion, and storytelling. If you’re using a marketing automation platform like Marketo or Eloqua, make sure they understand how to connect your video marketing platform so that no view is left unaccounted for.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Convince & Convert

OCTOBER 2, 2013

In addition, your employees may have the stories, but may not be storytellers. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Simply put, brands are not investing enough in editorial and proofreading as part of their processes. Buy a Media Company: Do an analysis on the media companies in your industry.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

JUNE 3, 2013

Dig deep, think big: More from our Video Thought Leadership series: Ann Handley: Using video to amplify your content marketing program Joe Pulizzi: The growth of video content and the future of video storytelling in marketing Susan Solovic: Video marketing for small business – who needs bright lights or big cameras!

ROI 51

ROI Video Marketing Thought Leadership Lead Scoring 51

Ledger Bennett

MARCH 31, 2020

Storytelling. Combine the opportunity to deliver slick online content with the art of storytelling. The other advantage of doing time limited activity is it can increase sales productivity by speeding up the process of speaking to multiple users in a short space of time. Product tours. Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Litmus

OCTOBER 29, 2020

So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. Jason Witt: And so, it’s a little bit more hands off with the Eloqua clients just because of the fact that they typically are smaller to mid-size companies. We have two platforms. Jason Rodriguez: Yeah.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Convince & Convert

DECEMBER 7, 2011

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. Lead automation software company Eloqua epitomizes The Full Monty. The Full Monty.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Convince & Convert

OCTOBER 26, 2013

So when I look out a year or three, I see a content marketing universe where the real differentiator isn’t based on which company is employing the most former newspaper columnists and photographers and having them engage in lots of lovely, omni-channel storytelling.

Long Tail Marketing 154

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 154

Marketing Insider Group

JULY 26, 2012

In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy. From Content to Customer by Eloqua & JESS3 from Eloqua.

Eloqua 100

Eloqua Content Marketing Best Practices Content 100

Convince & Convert

MARCH 22, 2012

There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. It requires both.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. It requires both.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Content Marketing Institute

APRIL 26, 2018

The array of technologies for companies is dizzying: Trello , Asana , WordPress , Adobe Experience Manager , Google Analytics , Adobe Analytics , Adobe Target , Box , Eloqua , Simple Reach , Kapost , Opal , Excel , Sprinklr , Slack , Dynamic Signal. Challenge: Make the best use of the right technology.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Heinz Marketing

JANUARY 22, 2018

She is the chief storyteller for Terminus. We’re going to be talking a little bit about what her company’s doing, but really, I want to talk about the importance and impact of storytelling as a function, as a medium, as an art within B2B-. Matt: Not that kind of storytelling, no. We like stories. We gotta run.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” The short way is really storytelling, right? ” That is storytelling. You talk about this a lot.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Including a video in the actual body of an email can increase click-through rates by 96%, according to a survey by GetResponse. The Boost Your Emails Need Start embedding videos in your emails today.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Focus on visual storytelling by leveraging graphics, people, and text. Including a video in the actual body of an email can increase click-through rates by 96%, according to a survey by GetResponse.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

B2B Marketing Zone Posts

MAY 3, 2010

Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Take a look at this interesting video treatment of words playfully telling a serious story. Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Focus on problems solved, storytelling, and credibility. This means a sales optimization tool. Here are a few of our favorites: Salesloft (Enterprise). Outreach.io (Enterprise). Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Vidyard

DECEMBER 8, 2016

When theBATstudio worked to create videos for Oracle Eloqua, they didn’t just create a bunch of product videos from their point of view. Instead, they had Eloqua customers do the talking. I’m not talking about the direct impact of your video and your product on your customers’ business.

Eloqua 50

Eloqua Paid Search Agency Video Marketing Marketing 50

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Visual brand storytelling. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Marketers must invest in video storytelling. B2B Marketing Strategist and Corporate Storyteller. Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 15, 2016

We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. We have Influence Pros, which is all about influencer marketing, and we have the Business of Story, which is a podcast about building Hollywood storytelling principles into your marketing.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

SnapApp

MARCH 18, 2013

So regardless of Pinterest or not, we know that there's a home for visual storytelling. via Eloqua. We just did a post the other day the history of content marketing, and within a matter of two weeks we had over 600 people sharing that on Pinterest. It's amazing how fast that has happened. via Marketo.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48