Webbiquity
DECEMBER 26, 2012
Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?
Webbiquity
SEPTEMBER 1, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?
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Webbiquity
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.
Biznology
JANUARY 19, 2018
After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? I like to combine the art and science of marketing,” she says.
NuSpark Consulting
JUNE 13, 2014
Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal. Thought leaders get more press.
KEO Marketing
NOVEMBER 18, 2015
You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Once upon a time, public relations was about getting coverage. It’s about engagement, too. The reason?
LeadSloth
OCTOBER 15, 2010
MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. PR Newswire Integration. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo.
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