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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Marketing/Comm/PR. Press Conference. By TJ Raphael.

B to B 40
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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Some require vendors to co-present with their clients. Press Release.