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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Your PR team was aware of most of these as it often had a hand in generating those placements. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.