markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Social is about engaging where they are. Where are the deltas?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Social is about engaging where they are. Where are the deltas?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Flip the Funnel. Generally, the stages of the funnel look like this: Identify target accounts. Sales Enablement. 61 ABM Technologies.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Advertising/Sales.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Content Marketing Institute

APRIL 26, 2018

Luke Kintigh and Deb Landau are head of publishing and managing editor, respectively, of iQ by Intel , which features long-form journalistic stories about tech designed to inspire. For both Capital Ideas and Redshift, some of the best friends come from the sales team. Capital Group’s sales force was part of its distribution strategy.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

APRIL 22, 2021

It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. Is there a tactic or a hack that you find to be something that you repeat in Insightera, in Aptrinsic and maybe in other companies about creating a category and getting that focus?

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. Is there a tactic or a hack that you find to be something that you repeat in Insightera, in Aptrinsic and maybe in other companies about creating a category and getting that focus?

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. Is there a tactic or a hack that you find to be something that you repeat in Insightera, in Aptrinsic and maybe in other companies about creating a category and getting that focus?

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And the person was like, and I’m thinking of calling it this, it was never a term we used. .” My name’s Joe Chernov, I lead the marketing team at Pendo.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Hinge Marketing

JULY 21, 2022

A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Digital PR is a separate discipline from SEO.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. Sales enablement. Provide solutions and start them on the sales funnel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62