Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. Content is really the backbone of social efforts & increasingly for PR too. But also: comments on news, surveys are good, telling personal, human stories. s were left unanswered?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. Content is really the backbone of social efforts & increasingly for PR too. But also: comments on news, surveys are good, telling personal, human stories. s were left unanswered?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman: Truly, the highlight of the 1st Annual Content Marketing Retreat , and all our programs, is the level of intimacy that’s created by virtue of the fact we keep attendance to the 100 to 150 person level.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Leadspace

JANUARY 4, 2017

PR Analytics from Cision or Trendkite. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Real-time content/offer management. We’ve got “Big Data”. Web analytics from Adobe or IBM or Web Methods. Mobile Analytics from Mix Panel or Localytics. We’ve got our predictive analytics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Ambal's Amusings

DECEMBER 17, 2009

We brainstorm together, share expertise and lessons learned, offer recommendations for new contacts, marketing and sales approaches, speaking and book writing, personal learning and more. We simply must take the first step - to connect on a personal, open and honest level. We are a virtual business team! Rebel Brown Recommends.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

APRIL 18, 2007

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment."

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Marketing/Comm/PR. By TJ Raphael. 11/27/2012 -15:36 PM. Senior Mgmt.

B to B 40

B to B Paid Content Social Media CMS Development 40

SnapApp

APRIL 4, 2018

You have an expected close date, and are actively working with the person to get it done. . . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . in person meetings, phone calls) often close deals. 6: Pipeline Velocity. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Eloqua Companies 28

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

SmartBug Media

MARCH 10, 2020

Cision is a PR tool, but it can also serve as an excellent tool for monitoring digital news of target accounts. However, it is expensive, so it is only worth the investment if you plan to use it for PR in addition to ABM campaigns. If you are looking to minimize your stack with ABM, HubSpot is best suited to accomplish that.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Best Personalized Video Campaign – Reltio. Reltio is now planning their next personalized video campaign to keep the ball rolling after this immense success.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Like most companies using favorite spam, a quick scroll through the favorites makes it clear a person isn’t behind the system. Reachforce. 117 favorites per day.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 22, 2021

Before that, I found a company called Insightera which is about website personalization. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

Content Marketing Institute

APRIL 26, 2018

The array of technologies for companies is dizzying: Trello , Asana , WordPress , Adobe Experience Manager , Google Analytics , Adobe Analytics , Adobe Target , Box , Eloqua , Simple Reach , Kapost , Opal , Excel , Sprinklr , Slack , Dynamic Signal. Challenge: Make the best use of the right technology.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

OutboundView

SEPTEMBER 20, 2018

B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Think “Personally” and “Professionally” – How does your solution help your buyer reach their goals, both personally and professionally? Personalization at scale increases your response rate. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. I like numbers. Which was an interesting statistic no doubt for many of us in business today.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And the person was like, and I’m thinking of calling it this, it was never a term we used. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. When buyers of professional services look for experts who can help, they attend events—online and in person. Digital PR is a separate discipline from SEO. Speak at events, webinars, and podcasts.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62