The Point

JANUARY 13, 2015

That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. Leads are at least a measure of genuine interest. MQLs/Cost Per MQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. . Learn how you can get started now!

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Share this on FriendFeed.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

TrustRadius Marketing

NOVEMBER 14, 2019

For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Marketo plays a central role in our company and we integrate with several other Adobe products. We use Eloqua to support direct messaging for the revenue administration.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

AUGUST 11, 2009

For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Terry: Trials, then webinars, then white papers. Jep: Terry, thank you very much for this introduction to B2B pay-per-click advertising.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Vidyard

FEBRUARY 4, 2014

For example, if you discuss a specific service or concept in your YouTube video, you could use an annotation to link to a landing page with a gated white paper that dives deeper into this topic. At Vidyard, we wanted to make lead generation easier, so we let you put optional email gates directly into your video assets.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” It really gets to the point and doesn’t use fluffy words. And in terms of what we’re saying, we want to serve up content that people will find valuable.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Everything Technology Marketing

FEBRUARY 19, 2011

This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea. For content management , look at something like Compendium.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Don’t just focus on white papers and webinars — use video to engage your customers.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). that provide more in-depth information about your products/services. Experience with email.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. For example, are you switching from Marketo to Eloqua? For that, I direct you to this white paper from Kapost CEO Toby Murdock. Centralize Your Content. Is your blog moving to a new CMS?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

DealSignal

MAY 31, 2023

Focus on leveraging high-impact pieces (such as guides, white papers, etc.) For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. This could be in your market automation, like with Marketo, or in maybe sales for CRM.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

DealSignal

JANUARY 19, 2021

Focus on leveraging high-impact pieces (such as guides, white papers, etc.) For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. Overcome that challenge with filtered data.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Don’t get me wrong. The second time they come back, you ask for their name.

Top of Funnel 58

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 58

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Runner-Up: Prophix.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89