Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use. Probably not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. A key story in their space is misalignment between sales and marketing – expectations are high and communication is low. Learn how you can get started now!

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on FriendFeed.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. An assessment like “How Does Your Marketing Strategy Stack Up?” Find out if you’re ready to move beyond the white paper! is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Presenters of Inbound Conference.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Vidyard

FEBRUARY 4, 2014

For example, if you discuss a specific service or concept in your YouTube video, you could use an annotation to link to a landing page with a gated white paper that dives deeper into this topic. At Vidyard, we wanted to make lead generation easier, so we let you put optional email gates directly into your video assets.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Everything Technology Marketing

FEBRUARY 19, 2011

Step 1 - Social Content Marketing One way to generate attention and leads is to create compelling assets that attract your audience and provide a launching pad for further engagement with your organization. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

NOVEMBER 18, 2016

“I love technology, and from the early days I had a Mac at home, and really loved the intersection of art and science that happened in the digital platform,” Vandermarel said, “Coming out of school, I graduated with a business degree, concentration in Marketing, and I knew I really wanted to exist where marketing and technology coincide.”.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Convince & Convert

OCTOBER 2, 2013

Todd Wheatland , Head of Global Marketing at Kelly Services OCG, doesn’t create content every day, but when they have a story to tell, they maximize it. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. This could be standard emails from you or from sales, a newsletter, pieces of hard mail, phone calls, or marketing automation (drip campaigns) that all work together to nurture a prospect in an authentic way.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. Integrating Social Metrics with Marketing Automation.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Kapost

MARCH 17, 2017

Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A. From blog post to webinars to random white papers, everything needs to be pulled together into one central system. For example, are you switching from Marketo to Eloqua? Centralize Your Content.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

DealSignal

MAY 31, 2023

Focus on leveraging high-impact pieces (such as guides, white papers, etc.) For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

DealSignal

JANUARY 19, 2021

Focus on leveraging high-impact pieces (such as guides, white papers, etc.) For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Don’t get me wrong. The second time they come back, you ask for their name.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Impressive Integrator.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89