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Did martech break B2B marketing?

Martech

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. SEO is atrophying.

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AI-powered martech releases and news: March 28

Martech

Zorang’s ContentHubGPT for Walmart Marketplace lets Walmart Marketplace sellers create SEO-optimized, story-like descriptions for their product content. Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot.

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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I open to anything.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The importance of search means vendors need to focus on SEO as well as having a presence everywhere their buyers may find them online: software review sites, influential blogs, social media platforms, etc. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). The Lessons.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

Optimize User Experience With their SEO-friendly features and responsive design capabilities, Content Management Systems enable firms to optimize user experience and boost SERP visibility. By implementing SEO best practices, businesses can then attract larger organic traffic, increase their engagement, and drive conversions.

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11 of the Best Marketing Automation Platforms

SendinBlue

Elsewhere, you can get real-time SEO suggestions to help boost your search engine rankings, while the Conversations feature enables you to manage customer communications from different messaging channels all in one place. Marketo is known as a lead management tool, but it covers pretty much every part of marketing.