Eloqua Lead Capture Marketing Automation ROI 
The ROI Guy
AUGUST 24, 2018
This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. This could mean automatically preparing results based on their known profile, and certainly could help bypass asking for lead capture information a second time.
NuSpark Consulting
JANUARY 21, 2012
The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. Lead Nurturing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Vidyard
FEBRUARY 4, 2014
You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.
The ROI Guy
MAY 14, 2012
I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. All with one click, the interactive white paper wasgenerated, prospect engaged, and lead captured, helping Tony fulfill his lead generation goals.
The ROI Guy
MARCH 6, 2017
A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.
DealSignal
SEPTEMBER 5, 2023
DealSignal: “DealSignal has truly transformed our ROI growth” – Source: G2.com The company aims to simplify lead generation for sales teams. .” – Source: G2.com LeadIQ: “There are constant sign-outs, slowness within the tool itself and inconsistent lead capture” – Source: G2.com
TrustRadius Marketing
DECEMBER 4, 2019
That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: . Is there still a place for standalone email marketing software? Lead Management.
Expert insights. Personalized for you.
45 
Let's personalize your content