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PODCAST: Deep Dive Into Data

DealSignal

Bad data can upset salespeople and if they get a ream of bad data they could lose trust in the marketing organization. It can corrupt your process, and it can corrupt your trust between sales marketing. How do I get through all the stakeholders with the right message and ROI? So, bad data can corrupt your systems.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.