Customer Experience Matrix

JANUARY 20, 2016

The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. That's possible but I haven’t done the research to confirm it. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. The role of marketing automation.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

JANUARY 24, 2013

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

OCTOBER 14, 2014

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types. .”

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types. .”

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

SnapApp

AUGUST 10, 2015

So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Distribution. What’s missing?

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

ViewPoint

AUGUST 30, 2012

Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. They’re marketing-centric organizations.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. of assets to build out its Marketing Cloud. Oracle buying Vitrue and Eloqua for $1.2B.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Online Marketing Institute

NOVEMBER 4, 2010

If you don’t have the marketing automation or lead management system in place to enable this type of automated response, you’ll have a very difficult time converting content syndication leads to qualified or “accepted” status at any kind of significant rate. Bookmark the permalink. You are free to unsubscribe at any time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

DECEMBER 22, 2015

So marketers must either accept that they’ll miss some connections, do laborious manual research to make the right matches, or rely on specialized software to do the work. Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams. Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams. Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams. Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40