Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Biggest Challenges with Video Marketing https://t.co/4We18G9uIa

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

MAY 12, 2015

Not only does this type of interaction help keep the viewer engaged throughout the whole video, it provides the marketer with additional information about the viewer so future interactions can be customized accordingly. “It’s also increasingly something we can interact with – leaning forward, and engaged. .”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. More isn’t more better, I know it’s not grammatically correct, but more relevant is better. Other resources?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Industrial Marketing Today

MAY 11, 2010

.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • And correlations are good data. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Martech

JULY 26, 2021

I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Being a power user of Marketo or HubSpot, Pardot or Eloqua. As was pointed out at the Mo Pros Summer Camp (see below), marketing operations isn’t a single job. How are marketers tying all this together? Why we care.

Paid Content 105

Paid Content Marketing Automation Services Work Management Marketing Management 105

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

SEPTEMBER 24, 2019

You might get by just fine with a free hosting service like YouTube for a marketing campaign video but need something more secure for a homepage video. You don’t want a classified executive briefing wandering onto YouTube. If you’re in sales or marketing, your primary concern will probably be around integrations.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. So what does it really do? Jay: Right. Hana: Exactly.

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Vidyard

OCTOBER 27, 2019

This way, you’ll be able to find a relevant video to launch on each video channel. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. First off, make sure the video is relevant. Here are some of the best places to let your video content live.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

This way, you’ll be able to find a relevant video to launch on each video channel. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. First off, make sure the video is relevant. Social Video Distribution 2.1 Facebook 2.3 LinkedIn 2.4 Instagram 2.5

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

AUGUST 21, 2012

Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. One of the things that sets Eloqua apart, however, is they ensure that the visual display of the information they're presenting adds value rather than just color.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

Tools like Campaign Monitor and MailChimp are great for segmenting your leads and customer to send personalized, relevant messages used to nurture and convert them. Digital Marketing Software Example: Campaign Monitor. Other popular digital marketing tools in this category: Drip, MailChimp, Constant Contact, Sendinblue.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

JULY 15, 2016

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. So, we’re connecting this directly into your marketing automation platform. Based on all these different picks, you’re starting to build an agenda that’s really customized and relevant to you.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104