Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Nobody wants to be sold on social platforms.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

DivvyHQ

AUGUST 7, 2018

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. I say I’m a sales professional trapped in a marketer’s body. I definitely saw it as a research tool.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. These are all essential strategies marketing teams must employ to thrive in the digital age.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Previously, it might have been more reactive, it was more support and service. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Jocelyn: Absolutely.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. I do want to give a lot of credit to the market automation companies who have been part of influencing the industry.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Heinz Marketing

AUGUST 3, 2020

Personal brand has been something we’ve heard about in selling for a while, especially in professional services. Matt: Personal brand has been something that we’ve heard about in selling for a while, especially in professional services. You can find something to engage with every time you open LinkedIn or Twitter, really.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. Strong Business Acumen.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Integrations or an open API to connect with other key ABM platforms. Some common tools include: Revegy. Account Mapping.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. This means that user data is always up-to-date!

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Marketing Insider Group

JULY 28, 2011

Technology is becoming critical for marketers to remaining competitive. . Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. I think these tools have an analogy with transportation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Televerde

MARCH 3, 2020

With constant changes plaguing our industry, how are we expected to have time (or budget) to worry about things like lead generation, follow-up, and ROI from marketing? I know we need to implement marketing technology, but I can’t justify an expensive marketing automation tool without being able to prove marketing ROI.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Heinz Marketing

MARCH 25, 2019

You can follow Jamie on Twitter @jamieshanks. Other digital platforms, like video is one, and is soon emerging, and I believe is the next wave, artificial intelligence and machine learning, are all digital data points. All of these digital tools and fingerprints that customers are leaving around, can be harnessed to help a seller.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Convince & Convert

JANUARY 11, 2017

This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline. Daniel: Definitely. Let me give you an example.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Digital B2B Marketing

JULY 25, 2013

Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. You no longer create your marketing communications.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

NOVEMBER 3, 2015

According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. Use a tool like GIF Brewery to create your own GIFs.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. Use a tool like GIF Brewery to create your own GIFs.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

ANNUITAS

JULY 17, 2012

the Eloqueen to discuss various topics about our B2B world and marketing automation. As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. or maybe, “Why Eloqua?”

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

the Eloqueen to discuss various topics about our B2B world and marketing automation. As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. or maybe, “Why Eloqua?”

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62