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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

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Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Do you really want to copy email spam tactics for your B2B email marketing program? Share your opinion in the comments below or with me on Twitter ( @wittlake ). Saying Thank You improves open rates and click rates.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Four of the top 10 tactics for generating high quality leads are more traditional (non-digital). Eloqua and CMO.com helped coordinate survey information.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. Lytics has a database of marketing tactics, such as reengagement programs for dormant users or upsell programs for active users.

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Interview with Brian Hansford

Onalytica B2B

This required spending huge amounts of money on channels and tactics that were impossible to measure. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn. And that was expected.

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3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Ledger Bennett

This content was amplified on Twitter and LinkedIn by connecting with users in the customer base and those with specific job functions to T&T’s offering. On Twitter, AT&T retweeted positive press about their customer and sent tweets containing questions that were linked to the blog articles they had written. The outcome?