Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. What’s making a comeback? Leave a Reply Click here to cancel reply.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Times have changed from when I first got into sales. What’s step one?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

DECEMBER 17, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua. Tom Pick Recommends.

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Online Marketing Institute

NOVEMBER 4, 2010

This is of particular importance because most content syndication leads, unlike those that arrive directly via say, a corporate Website or an e-mail campaign, don’t arrive in real time. As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system.

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Demand Generation Agencies Paid Search Agency RSS Paper 40

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales.

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Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. The main point, at least as I saw it, was that no single vendor dominates everything. Green cells indicate at least one vendor in the group supports an item.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

PureB2B

MAY 30, 2022

Direct mail & Telemarketing. Using marketing automation technologies such as Eloqua, Marketo, or Pardot makes it easier to track client data, nurture leads through the pipeline, and maximize revenue. Option 2 – buy a list of leads from a third-party vendor. What are your options? Email marketing. SEO (Organic Search).

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. Direct mail? What about custom events? Now, what the heck are you going to send them?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Once they tell you the 10 accounts, focus the advertising, direct mail, and whatever you need to do to target those accounts in whatever way you need to make the salesperson successful.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Heinz Marketing

MAY 7, 2018

I know we’ve had a connection through a common employee, Nicole, over the years but now it seems like more recently we’ve had other people trying to connect us, whether that’s vendors or other past colleagues, so excited to be able to do that via your radio show. How do you manage it, how do you optimize it over time?

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

thePoint

MAY 25, 2018

This could be standard emails from you or from sales, a newsletter, pieces of hard mail, phone calls, or marketing automation (drip campaigns) that all work together to nurture a prospect in an authentic way. Find a vendor that has the expertise that relates well to your market and the selling process (e.g., Experience with email.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Heinz Marketing

MARCH 25, 2019

I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. She’s a partner in our firm and a mentor, and she talked about the first five years that she was a sales professional at Eloqua, it was like beating her head against a desk.

Top of Funnel 66

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 66

The Effective Marketer

FEBRUARY 25, 2013

Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo' A Brief History of Content Marketing (I might as well have a link to my eBook).

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. Direct mail? What about custom events? Now, what the heck are you going to send them?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Heinz Marketing

OCTOBER 29, 2018

I will tell you, I don’t know if I’ll make you jealous of this, Dream Force here a couple of weeks ago, they’re one of the vendors that had a party and the headliners at the party were Dougy Fresh and Slick Rick. Laura, thanks so much for joining us. Laura: Thank you for having me, guys. I’m really excited to be here.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

The Effective Marketer

FEBRUARY 25, 2013

Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. This market has a lot of growth ahead of it!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 122

SnapApp

DECEMBER 14, 2016

Direct mail: in a time where email is ubiquitous (and quite frankly, overdone) the power of being different stands out. Send your prospects actual mail. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Even if they don’t pick up you can leave a voice mail.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62