Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. b) Assistance With Lead Nurturing. Eloqua is also exceptional for those prioritizing tight CRM integrations. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The Point

DECEMBER 6, 2010

7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge.

Education 100

Education Marketing Automation Services Work Management Planning 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The Point

AUGUST 23, 2011

In a new, recorded Webinar, “ Marketing Automation: What Is It & Why Do I Care ,&# I explain the basics of marketing automation: what it is, what it does (and what it doesn’t), and why so many of your peers are rushing to make investments in the technology. Who the leading vendors are in the marketing automation category. •

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. 16% % firms w/lead to first call conversion > 50% 48.7%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Industrial Marketing Today

OCTOBER 7, 2010

Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing. In developing a lead scoring system, marketing has to make certain assumptions to classify prospects as hot or not. Leads sent to sales 1,372 1,058. Opportunity win rate 31.3%

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

TrustRadius Marketing

NOVEMBER 14, 2019

Lead Management Features. Lead Database: Email clicks, website visits, and scoring changes can all be automatically logged or triggered by outside sources connected to your CRM. Lead Nurturing: Emails can be triggered based on a predetermined campaign, and in a sequence that aligns with the customer’s purchase journey.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

NuSpark Consulting

JANUARY 21, 2012

The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. Lead Nurturing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

NetLine

JANUARY 23, 2019

Marketers who rely on webinars as part of their lead generation strategy know how important follow-up and nurture can be; with a highly engaged prospect investing time in attending or watching a webinar, accelerating follow-up can improve conversion. Check out the PDF , watch the video, or skim for the highlights below.

Fulfillment 45

Fulfillment Webinar Metrics Paid Search Agency Lead Generation 45

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Hinge Marketing

AUGUST 15, 2014

Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. They should find themselves on a page that clearly delivers what they expected to find.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

thePoint

MAY 25, 2018

Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing. This is because they are more comfortable with this type of lead generation.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Online Marketing Institute

NOVEMBER 4, 2010

Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades experience in direct marketing, demand generation, and lead management.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

TrustRadius Marketing

DECEMBER 4, 2019

While companies of all sizes and industries use email marketing software, this product is most appropriate for companies that need a tool to send emails, such as: Automated responses to new subscribers Birthday or special event emails Special promotions Content about products or services Invitations to events or webinars. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Convince & Convert

JANUARY 11, 2017

If we’re doing a webinar, I know how many people registered and attended. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. They left their information.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

KoMarketing Associates

JULY 21, 2015

Webinar Registrations. The “best results” do not necessarily translate into the highest number of conversions; the number of Quality/Qualified Leads is usually the key metric (though there is something to be said for allowing more overall leads into the system if you have a sophisticated lead nurturing program in place).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Hinge Marketing

DECEMBER 29, 2015

When you register for a webinar and the website magically sends you a confirmation email and also reminds you the day before and an hour before the start time -- that is all marketing automation. Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Don’t get me wrong. The second time they come back, you ask for their name.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Lead Nurturing with Emails.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40