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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

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3 Tips for Success at the Virtual Trade Show You’re Attending

Lead Liaison

3 Tips for Success at the Virtual Trade Show You’re Attending. You also want to make sure that your Marketing Team is receiving leads in real-time so that follow-up can be done immediately while your brand is still top-of-mind for your potential client. . The playbook on this topic hasn’t been written yet.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Market2Lead Marketing Automation and Lead Management blog. Pardot’s corporate blog has practical tips for email marketing, landing pages, search engine optimization and marketing automation. Marketbright blog.

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How to increase your conversion rate in email marketing

Conversica

The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. A/B tests are extremely helpful to increase conversion rates because you will be able to drill down on the approach that is most likely to convert leads. Segmentation. Always be testing.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. New York, NY. San Francisco, CA · [link]. Taco connoisseur.

Twitter 100
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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Assume nothing.

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Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

The Point

Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Marketing teams gather, pre-qualify and nurture leads and provide sales with vital updates on the behavior, interests, and intent of prospects, in real-time. (BAS)