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Customer Experience Matrix
SEPTEMBER 16, 2010
Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. But that’s a healthy debate.
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. With the hype cycle at full throttle, maybe a little straight talk would help. A few can help me immediately and I may want to learn more. First, what is intent data? So we’re not against it.
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ViewPoint
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Get Customers.
Smashmouth Marketing
MARCH 19, 2009
The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. The projects go out to bid with RFP's. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. What is Lead Equity?
Smashmouth Marketing
MARCH 3, 2009
The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. The projects go out to bid with RFP's. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. What is Lead Equity?
Hubspot
APRIL 21, 2014
Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. Since finishing the migration I''m much, much happier, and if I can help someone else who is in that situation, then I’m happy to help.”
Hubspot
MAY 13, 2013
Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. I think at one point I even put "drag and drop interface" in my RFP.
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