Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. As soon as someone enters a search, advertisements pop up. SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. From Content to Customer by Eloqua & JESS3. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. From Content to Customer by Eloqua & JESS3. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114