Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. What happens is that each factor gets at least one point, giving the category a high aggregate total. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114