KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. They were leads that were lower in the funnel. It can generate lead quality information, tell you how price sensitive a customer is, and even measure sales performance. And demonstrating ROI came in 4 th.

B2B 120

B2B Landing Pages Marketing Qualified Leads Leads 120

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

SEPTEMBER 3, 2018

Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How do we build what we need to manage our business?

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 22, 2011

B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. By 2015, 50% of web sales will be driven by social. So sayeth Gartner. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. MarketingSherpa. MarketingSherpa. GoogleB2BTeam.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Leadspace

NOVEMBER 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past year — if not more. As mentioned above, account-based marketing and artificial intelligence are above all ways to make B2B marketing and sales more efficient.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

Televerde

MARCH 3, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Manufacturing processes are rapidly and increasingly becoming automated. Marketing automation can help (either directly through-channel): Engage customers earlier in the sales cycle. We’ve got you.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

DealSignal

MARCH 28, 2023

But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Systems: Martech & salestech tools to store, manage, and engage your contacts and leads 2. Table of Contents [Open] [Close] 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Onalytica B2B

FEBRUARY 13, 2018

Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. Location: Los Angeles, California. Her new podcast “What’s Next!

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Televerde

DECEMBER 19, 2017

♦ 55% of modern marketers say they’ve increased sales by upgrading their business practices. Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Typical problems include: ♦ Not anticipating process changes in advance.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

DealSignal

MARCH 29, 2018

Processes , at Small Forward, penetrating the defense and always driving for the score. Martech & salestech tools to store, manage, and engage your contacts and leads. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Conversica

OCTOBER 3, 2018

Conversica’s most recent research on inquiry follow-up in higher education, documented in the Sales Effectiveness Report in Education , revealed that 27 percent of schools contacted did not respond at all — not a single email or phone call — to the prospective student. Schools Failing to Respond Effectively to Inquiries.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

DealSignal

MAY 8, 2018

But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment. Martech & salestech tools to store, manage, and engage your contacts. Which channels will you use and how will you execute your ABM strategy?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MAY 16, 2018

But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Martech & salestech tools to store, manage and engage your contacts. You’ll still need a defined process for how marketing and sales will handle each lead.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Metadata

OCTOBER 15, 2020

We have Mark Organ, the former CEO and founder of Eloqua and Influitive and Categorynauts. That’s when we came up with the moniker of sales engagement as a category. Manny: The most discouraging call is a call that we had with this analyst from Gartner. For the love of Gartner. And Godard Abel, current CEO of G2.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

DealSignal

MARCH 30, 2018

Systems Martech & salestech tools to store, manage, and engage your contacts and leads Before you undertake an account-based marketing initiative, you need to have the right systems in place. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. Has there been a corresponding impact on B2B sales as well? Traditionally, sales people have only wanted to talk to people who were “stamped qualified”.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. Has there been a corresponding impact on B2B sales as well? Traditionally, sales people have only wanted to talk to people who were “stamped qualified”.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

SnapApp

MARCH 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

FEBRUARY 20, 2013

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. So Forrester and Gartner actually ended up adopting the terminology that we coined. .” My name’s Joe Chernov, I lead the marketing team at Pendo.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Metadata

FEBRUARY 16, 2021

Elissa Fink: So, we ended up in a platform that Gartner renamed from business intelligence to business analytics. Udi Ledergor: The second one was, and this one’s a little more subtle, we found ourselves in conversations with senior sales leaders, who were the only ones who were actually at power to get budget to buy a system like Gong.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52