Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. How Does Leveraging Databases Help Drive ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Ambal's Amusings

DECEMBER 17, 2009

Mapping Content to the Buying Process - Slidecast. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The speed of change requires that marketers keep their content development process fluid over time.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Televerde

MARCH 3, 2020

The good news is, we’re here to help you as well. Manufacturing processes are rapidly and increasingly becoming automated. You’re already automating your manufacturing processes, and it may be time for your stakeholders to think about modernizing marketing for increased profitability. Stumped by a sales or marketing situation?

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Televerde

DECEMBER 19, 2017

Televerde helped one manufacturing client implement marketing technology to sell more hot tubs. Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Typical problems include: ♦ Not anticipating process changes in advance.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Leadspace

NOVEMBER 10, 2016

Both have a great deal in common as solutions whose times have come, in an era in which lead generation professionals find themselves drowning in more “big data” than they can possibly process. Major CRM and marketing automation systems like Salesforce, Marketo, Eloqua and Hubspot are all AI-friendly.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

Heinz Marketing

SEPTEMBER 3, 2018

Rely on the team and the ensemble you have around you… there are just so many really fantastic ideas that help you engage and interact with not just those people internal to your organization, but also people that you are trying to reach, you’re trying to communicate to, and those you are trying to better understand.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Conversica

OCTOBER 3, 2018

Our industry-leading AI Assistants help thousands of companies across a dozen industries to more effectively engage their leads, and we are excited to deepen our commitment to the education industry.”. Early Admissions Assistant adopters are reporting impressive results. Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

DealSignal

MARCH 29, 2018

Processes , at Small Forward, penetrating the defense and always driving for the score. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment. Contact discovery can help fill that gap.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Contact discovery can help fill that gap.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Contact discovery can help fill that gap.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?” Very simply, I tell buyers they need people, process, data, content and technology — in that order.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?” Very simply, I tell buyers they need people, process, data, content and technology — in that order.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

B2B Marketing Zone Posts

MAY 3, 2010

To help readers who missed the series, I pulled all the posts together in order. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. For them to be successful, we need to help them establish their voices in a blog.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. So Forrester and Gartner actually ended up adopting the terminology that we coined. Megan Eisenberg had Eloqua handlers with her at all times. Glad to be here.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Market Intelligence.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Metadata

FEBRUARY 16, 2021

Elissa Fink: So, we ended up in a platform that Gartner renamed from business intelligence to business analytics. I think we did sort of help bring that movement forward. And within our first six months, she took us through the process, which is kind of similar to a rebranding process that I’m sure you’re all familiar with.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52