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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. per share, which comes to $871 million.

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Did martech break B2B marketing?

Martech

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

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Hello, Eloqua! Real time lead delivery from NetLine Portal in 6 easy steps

NetLine

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. And it may be old news that NetLine Portal connects to Eloqua, but did you know how it is to set up? We’ve put together new resources on how to get your leads flowing to Eloqua in no time. Create a Form in Eloqua. Determine the POST URL.

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge. Fulfilling this somewhat limited vision will take a lot of resources. Like users throughout marketing, users in both sales and marketing would benefit from sharing them.

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How to Use Technographics and Firmographics to Build Targeted Segments

SalesIntel

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how. That way, you know that your money is being used wisely.

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. Check it out below, it’s very meaty.). You’re Asking the Wrong Question.

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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

Unfortunately, without access to additional data on the prospects’ behavior, reps still have no idea on whether these accounts are in a buying cycle or if they have an immediate need your company can fulfill. Using third party intent data, you can identify the target accounts and prospects to focus on right now.