Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! You went to the Eloqua, this is pre-acquisition.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Webbiquity

JANUARY 27, 2011

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Share this on Facebook. Post on Google Buzz. Share this on LinkedIn. However, as your company grows, your marketing activities might need to scale as well.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Marketing Insider Group

JANUARY 8, 2013

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Webbiquity

SEPTEMBER 1, 2010

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on Facebook. Post on Google Buzz. Share this on LinkedIn. How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

SWZD

SEPTEMBER 11, 2019

Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. Michelle said that Facebook and LinkedIn have been the most effective channels.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Marketing Insider Group

JANUARY 29, 2013

Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. The Real-Time Marketing Exchange. Let me know what you think in the comments below. Image Source.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Here’s a step-by-step for each advertising platform: Google Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Google Launches Blog Finder for Any Topic by ReadWriteWeb. Share this on Facebook. Post on Google Buzz. Share this on Bebo.

PR 100

PR Tools Tips Blogger 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Heinz Marketing

AUGUST 3, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. You can find something to engage with every time you open LinkedIn or Twitter, really. We cover a wide range of topics, with a focus on sales development and inside sales priorities. There’s an ease of use there. People are reading your stuff.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Tracking method – Eloqua. . . 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Webbiquity

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence.

Enterprise Management 100

Enterprise Management Social Media Personalization Branding 100

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Kim Albee , Genoo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. Airtable If you're still using Google Sheets in 2020. Jason Barry FeaturePeek.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SmartBug Media

MARCH 10, 2020

Org chart building tools, like Google Slides or Pingboard , that can help organize and map accounts. LinkedIn Ads. Facebook Ads. Google Display Network. Google Slides. Some common tools include: Revegy. OrgChartHub (HubSpot only). Data Enrichment. Buffer is like Hootsuite or HubSpot Social but less robust.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Metadata

DECEMBER 15, 2020

If you don’t know your cost-per-lead or don’t have a demand model, connect with me on LinkedIn, and I can help get you started. We have high ROI when the offer is delivered using conversation ads on LinkedIn and negative ROI when the offer is delivered using traditional, direct response ads on Facebook and LinkedIn.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Eric’s Social Media Stat of the Week: Facebook Insights. ” How about dinner and a movie first, right? Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Eric’s Social Media Stat of the Week: Facebook Insights. ” How about dinner and a movie first, right? Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. You’re going to give the attribution to a Google search when, in fact, it was actually a tweet. They left their information. This is lead attribution.

Social Media 130

Social Media Sales Management Top of Funnel Media 130

Heinz Marketing

MARCH 25, 2019

Catch up on past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. And in fact, even companies like LinkedIn are evolving it beyond digital. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000.

Top of Funnel 82

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 82

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Join LinkedIn groups and other relevant forums. What Is Social Selling? But be sure to optimize your profiles before you do anything else.

Ideal Customer Profiles 89

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 89

Marketing Insider Group

JULY 28, 2011

Current example of Google+. An immediate technology review was warranted because of Google’s brand power. It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. . Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. I was still confused and asked a expert.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Vidyard

OCTOBER 27, 2019

Facebook 2.3 LinkedIn 2.4 This means that if your viewers click and watch a two-minute video, those two minutes will end up making your site content more sticky, and thereby more likely to appear in Google search results. Just remember, search engines like Google can’t understand what happens within your video.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. If I quote another source, will I be penalized for duplicate content?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Vidyard

OCTOBER 27, 2019

Facebook 2.3 LinkedIn 2.4 This means that if your viewers click and watch a two-minute video, those two minutes will end up making your site content more sticky, and thereby more likely to appear in Google search results. Just remember, search engines like Google can’t understand what happens within your video.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Proficiency in HubSpot, Marketo, or Oracle Eloqua or experience of working on email marketing campaigns, lead generation and nurturing, and Google Analytics. Ask us on LinkedIn , Facebook , or Twitter.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

OutboundView

SEPTEMBER 20, 2018

Worst case, you have to automate a manual effort of pulling buyer information from LinkedIn or wherever your buyers are. If you’re B2B, LinkedIn Sales Navigator is a must-have for your sellers. I came across your profile on LinkedIn and thought I’d reach out. This means a sales optimization tool. Outreach.io (Enterprise).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Facebook: Newsfeed. LinkedIn: Newsfeed. Twitter: Explore.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

Honestly, if you’re just starting to build your marketing stack, I would recommend signing up for three free tools, Hubspot, Google Analytics, and Mailchimp. Other popular digital marketing tools in this category: Skype, Google Hangouts, GoToMeeting, HighFive, UberConference. 3. Email Marketing Tools.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69