Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

AUGUST 18, 2010

I think showing the different questions to ask will help PR firms define overall goals much more efficiently. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

FEBRUARY 11, 2010

App stores make it exponentially more efficient to monetize apps. *Device optimization for the various browsers is almost as inconvenient as the app stores. This will change over time, but still represents a near-term hurdle. It’s generally easier for marketers to garner excitement for a native app, though this will change over time.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

link] blur Marketing Social Media and Email – More Alike than Different [link] [link] Pia Simeoni Social Media and Email – More Alike than Different [link] [link] DJ Waldow Jay: Thanks for continuing to be not blog about email marketing, but also to be an advocate.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Ambal's Amusings

SEPTEMBER 10, 2009

Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Jonathan Kranz's Tip. A narrative written in a “feature” style.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Convince & Convert

SEPTEMBER 14, 2010

We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# First blush, I'd want to differentiate between marketing to this influencers and communicating with them.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 10, 2010

Joseph Jaffe Scott Monty Jason Falls BL Ochman Ann Handley Mack Collier David Alston Todd Defren Beth Harte Lee Odden Shannon Paul David Armano Amber Naslund CC Chapman Valeria Maltoni Beth Kanter Danny Brown Spike Jones Olivier Blanchard Gary Vaynerchuk Dave Fleet Diane Hassen Dan Zarrella Trey Pennington Please let me know what you think of the book! (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. And with social media targeting, advertisers can be that much more efficient with their messages.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Heinz Marketing

JANUARY 15, 2018

– Evolution of public relations; how to use it to enhance inbound strategy. That’s going to be important for creating evangelism, helping spread great word of mouth for your company and for your product, serving as a referral base for you, serving as a reference base for you, and then keeping that as ongoing customers.

Top of Funnel 51

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 51

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Contently

MARCH 21, 2023

The data you gather from your content attribution efforts can also increase efficiency. Along with word-of-mouth referrals, many customers learn about Mockingbird via influencers and paid social ads. Using this unique information, your content strategy and attribution techniques will evolve. The key findings?

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

SmartBrief - Marketing

AUGUST 11, 2023

Advertising certainly plays a role here, but it works best when magnified with other forms of earned media like public relations, word of mouth and influencers – all which require a brand to do something buzz-worthy. Love at First Sight: That fizzy moment when someone initially notices the brand.

Brand Identity 52

Brand Identity Branding Data Hygiene Lead Scoring 52

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). Dianna Huff ( @diannahuff ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

JUNE 20, 2023

Media: Public relations and the ability to influence an audience with brand messaging. Capital: Financial power and stability that can influence decisions and outcomes. Labor: A capable workforce of people who are effective and deliver results. Dive Deeper: Should You Offer a Freemium Level for Your SaaS Platform?

Ad Building 52

Ad Building Work Management Marketing Management Storytelling 52

Convince & Convert

JUNE 30, 2010

The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. * #SMO #SEM #SEO [link] Mina Are You Treating Your Fans Like Cattle: [link] @jaybaer [link] Private Label Ebooks Email is my first stop of the day and when returning back to my computer.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

seo.co

DECEMBER 8, 2020

The code, the backbone of your website, needs to be clean and efficient. Using a template website, such as through the WordPress CMS, can almost guarantee that your code will be clean and efficient. It’s the best, most efficient method you have of building links, but it takes some extra time and money to get the job done.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

MARCH 2, 2010

Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 23, 2010

Sure you can get by with less, and you will once you learn how to be efficient. Case in point, this tax season I have decided that my bookkeeper and I simply cannot do business next year — she just doesn't understand that a phone call is not how I want to handle 99% of my communications — it is not efficient for me.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

JUNE 23, 2010

The efficiencies it can bring are tremendous. The efficiencies it can bring are tremendous. What crowdsourcing offers is the opportunity to test much more than ever, in a myriad of traditional and new ways, and do so over a much shorter slice of time than ever before as well. link] Clinton Bonner Thanks Bushwa!

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

And sure, he gets drinks in a jiffy, is uber-efficient with baggage stowage, etc. Air travel has devolved to the point that it’s essentially a shared national joke, like Trump’s hair or Paris Hilton’s vacuousness. But Randy turns that paradigm on its head, making air travel enjoyable again.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. link] jaybaer From an efficiency of effort standpoint Janet, you're right. I'd expect nothing less from you!

Twitter 148

Twitter CRM Business Paid Search Agency 148