Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Zoominfo

AUGUST 14, 2020

Because data doesn’t lie , at ZoomInfo, we like to convey the performance metrics we quantify and try to make incremental improvements toward every new rep. . You have to go out and say, “Hi, I’m ZoomInfo. ZoomInfo Outbound GTM Motion. I looked back to September 24th, 2019. Here’s what I do.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. ZoomInfo MarketingOS Finally, ABM with data you can trust. Rearchitect your business for efficiency Businesses should be concentrating on profitability, regardless of an impending recession.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

OCTOBER 20, 2021

ZoomInfo remains the most popular sales intelligence platform but given many of its shortfalls – from poor data quality to high costs, customers are actively looking for better alternatives. Here we make a head-to-head comparison between ZoomInfo and SalesIntel on various benchmarks to see which one of them comes out on top.

Zoominfo 98

Zoominfo Best Practices Bombora Intent Data 98

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

JANUARY 12, 2024

To put those plans into action, Smartsheet is partnering with ZoomInfo to leverage advanced customer acquisition techniques fueled by best-in-class data, timely market signals, and tight alignment across go-to-market teams. ZoomInfo is our one source of truth for account data, and even more so for contact data.

Zoominfo 130

Zoominfo Lead Ranking Enterprise Management Sales Qualified Leads 130

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. Reading Time: 4 minutes.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Zoominfo

SEPTEMBER 5, 2023

With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

MARCH 4, 2024

This laser-focused approach maximizes campaign efficiency and effectiveness. Intent Data and Intent-Based Targeting B2B DSPs help you understand the buying intent of your target accounts with accurate data. ZoomInfo Marketing leverages proprietary intent data, giving the platform control over signal quality.

Advertising Agencies 130

Advertising Agencies Allocation Advertisements Advertising 130

DealSignal

DECEMBER 1, 2022

Table of Contents Precision Targeting: Unleashing Data Accuracy Precision Targeting 101 Data – The Foundation of Precision Targeting The High Cost of Mistargeting Precise Data with DealSignal: the #1 Zoominfo Competitor Conclusion Learn more about Data Accuracy. Precision Targeting: Unleashing Data Accuracy.

Zoominfo 52

Zoominfo B2B Sales Word of Mouth Customer Satisfaction 52

Zoominfo

JULY 15, 2022

Watch the video below, and read on for an overview of what’s new at ZoomInfo. Whether you’re searching by company size and industry or buyer intent data, these attributes can be found in Advanced Search, and help you pinpoint which companies to target. And this month, we’ve got a fresh batch of new features and critical updates.

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Zoominfo Buyer Intent Startups Intent Data 130

DealSignal

NOVEMBER 2, 2022

If you rely on B2B intelligence to make informed decisions , then Zoominfo might not be the best choice for you. The main issue that subscribers highlight is the inaccurate data that Zoominfo provides. This mainly refers to incoherence between Zoominfo and LinkedIn information, but imprecision is not limited to LinkedIn data.

Zoominfo 52

Zoominfo B2B Sales Ideal Customer Profiles Paid Search Agency 52

Zoominfo

JANUARY 23, 2021

With the help of this article, you can get your reps on a prospecting schedule, automate efficient processes and hone your prospecting efforts to ignite your sales process. The key to a great sale is to identify your decision makers – learn how data can help. link] — ZoomInfo (@ZoomInfo) January 20, 2021.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

MAY 9, 2022

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. When a company realizes they’ve reached the limits of human efficiency, their only choice is to turn to technology and automation.” Why Do You Need a Sales Engagement Platform?

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

JANUARY 4, 2022

When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

MAY 31, 2022

Benefits include: More efficient campaigns : ABM is a hyper-targeted strategy, which means you won’t waste money on unqualified leads. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Data Makes Account-Based Marketing Possible Strong data is the heart of any successful ABM strategy.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Planning ABM 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Sales teams save time through this automation and improve efficiencies via the analytics.

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Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo. Source: U.S.

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Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

FEBRUARY 8, 2022

Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

SEPTEMBER 29, 2021

.” It’s the right data that tells you which accounts to target, which leads are qualified, when customers have problems, or where to direct visitors who come to your website. These days, of course, maintaining robust, accurate, scalable contact data is a massive undertaking. Are they the right size?

Enterprise Management 100

Enterprise Management Marketing AI Automation Marketing Management 100

Zoominfo

JUNE 14, 2022

Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. Sales teams can incorporate a diverse range of data signals, such as technographic and intent data , to build an efficient, predictable pipeline.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

LeanData

SEPTEMBER 29, 2021

Manual processes drain the efficiency out of go-to-market (GTM) motions across every function of the revenue team, particularly when you’re attempting to grow at scale. Simply, manual processes kill efficiency and effectiveness. At the same time, an Outreach sequence is then initiated. .

Efficiency 52

Efficiency Marketing Analytics Tools Work Management Marketing Management 52

Zoominfo

SEPTEMBER 24, 2021

“Early adopters of sales automation consistently report increases in customer-facing time, higher customer satisfaction, efficiency improvements of 10 to 15 percent, and sales uplift potential of up to 10 percent, ” management consulting firm McKinsey & Company reported in 2020.

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. A well-designed technology stack increases your productivity, efficiency, reporting capabilities, and most importantly, revenue. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

MAY 25, 2022

For sales professionals, BI finds the company and contact information that fuels personalized sales prospecting , accurate territory planning , and more efficient customer upselling. As they planned for their next phase of growth, the sales leaders realized they needed an outbound sales strategy that was as seamless and efficient as possible.

Zoominfo 100

Zoominfo Business Marketing Analytics Tools Intent Signal 100

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. How do you measure the effectiveness of your data?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

SalesIntel

MAY 17, 2023

For instance, there’s a limit on ZoomInfo credits (10k per year). Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. You get around 1000 credits to use in a month.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs. Get a Demo 2. Yes, calling them.)

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130