Digilant

NOVEMBER 15, 2018

As a result, healthcare marketing executives are encountering myriad new complexities, like keeping pace with technology adoption, generating a steady stream of news to fill social media channels they never used before, and addressing the ongoing challenges of targeting the right audiences without being limited by scale. About Digilant.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Statements like this show how measuring the impact of marketing on business metrics is vital to justify and earn marketing additional funding and resources for marketing campaigns. The Content Marketing Question: To Gate or Not To Gate?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Particularly in this economic environment, most departments are already running very lean; executives and managers are skeptical of how much more efficiency can be wrung out of their downsized, over-stretched staff at this point. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. How to put the "Viral" in B2B Marketing Viral Campaigns? Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Hubspot

OCTOBER 27, 2016

The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. 10 Strategies for Facebook Advertising. 1) Keep track of qualitative metrics.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Almost half of all marketer’s plan to use content to reach their consumers.

Stats 265

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 265

LeanData

MAY 12, 2021

Among its impacts, the global COVID-19 pandemic furthered the transition of most industries to a digital-first go-to-market (GTM) strategy, and as a result, in 2020 B2B companies in the United States increased their digital ad spend by 22.6 percent over their 2019 spend ( eMarketer ). In 2021, digital spend growth will slow to just 10.9

Rules 52

Rules Sales Qualified Leads Cost per Lead Lead Scoring 52