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How to measure ROI on creating and marketing content?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's blog Marketing Interactions. Marketo's Modern B2B Marketing.

ROI 100
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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's blog Marketing Interactions. Marketo's Modern B2B Marketing.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.