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How B2B Brands can benefit from Programmatic Marketing

Valasys

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. According to eMarketer, programmatic buying will amount to about $14.88 How B2B Marketers can benefit by Scaling up Programmatic Advertisement.