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Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Digilant

As a result, healthcare marketing executives are encountering myriad new complexities, like keeping pace with technology adoption, generating a steady stream of news to fill social media channels they never used before, and addressing the ongoing challenges of targeting the right audiences without being limited by scale.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Blogging Stats.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. According to eMarketer, programmatic buying will amount to about $14.88 How B2B Marketers can benefit by Scaling up Programmatic Advertisement.

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Driving Results with Paid Media: 6 Key Trends for 2024

Choozle

Brands buy exposure and visibility across digital channels like search engines, social media, display networks, Connected TV (CTV), and other online spaces. Target the right people, drive traffic, and convert leads. According to eMarketer , 42% of all digital marketing spending goes into search marketing.