How should B2B content differ for Business and Technical Decision Maker?
Ambal's Amusings
AUGUST 27, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio.
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