Advertising Benchmark Efficiency Emarketing Marketing Leads 
Ambal's Amusings
NOVEMBER 12, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Statements like this show how measuring the impact of marketing on business metrics is vital to justify and earn marketing additional funding and resources for marketing campaigns. Velocity's The B2B Content Marketing Workbook.
Ambal's Amusings
AUGUST 27, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Particularly in this economic environment, most departments are already running very lean; executives and managers are skeptical of how much more efficiency can be wrung out of their downsized, over-stretched staff at this point. Ardath Albee's Tip.
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Ambal's Amusings
MAY 27, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009.
Marketing Insider Group
SEPTEMBER 14, 2020
Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Almost half of all marketer’s plan to use content to reach their consumers.
LeanData
MAY 12, 2021
Among its impacts, the global COVID-19 pandemic furthered the transition of most industries to a digital-first go-to-market (GTM) strategy, and as a result, in 2020 B2B companies in the United States increased their digital ad spend by 22.6 percent over their 2019 spend ( eMarketer ). In 2021, digital spend growth will slow to just 10.9
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