LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place. Highlights: 1.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. There is a crying need for this.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place. Highlights: 1.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. You can’t fit 5,000 people in a room for 100.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

ANNUITAS

MAY 5, 2020

Even worse, it can result in these roles spending all of their time merging and managing technologies instead of doing great marketing. . What marketing automation platform is currently in place, and how well is it working? Many people in the marketing technology field specialize in a particular marketing automation platform.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

PureB2B

MAY 30, 2022

Do they have tools in place for marketing automation? These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

markempa

FEBRUARY 18, 2013

However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Marketing, Sales (and IT) alignment. The role of marketing automation. Performing split testing on campaigns, such as email subject lines or copy.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

JUNE 27, 2014

The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. Not surprisingly, the company’s Salesforce connector is very efficient, automatically pulling down leads, contacts, accounts, and opportunities through the Salesforce API and feeding them into the modeling system.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. Understand who the key influencers are in your market and engage them. It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed for marketing automation to reach to a wider audience. Marketing automation for micro-businesses is fundamentally different from marketing automation for larger firms.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

OCTOBER 10, 2012

That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution. But the bigger story, which SetLogik itself recognizes clearly, is that they’re creating a real marketing database. SetLogik doesn’t replace the database built into the B2B systems.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Out-of-the-box integration: caveat emptor.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

ANNUITAS

JANUARY 10, 2011

Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. There is a crying need for this.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Online Marketing Institute

NOVEMBER 4, 2010

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Prompt, efficient, and effective follow-up to these leads is therefore paramount. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

PureB2B

MAY 30, 2022

You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. Social media —with a focus on LinkedIn—can be the ideal way to research contacts at companies of interest, but isn’t always quick or efficient.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MAY 31, 2023

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. Manage sales pipeline efficiently by building it With your priorities in place, you need to make your outreach scalable. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Conversica

OCTOBER 3, 2018

With Conversica, institutions can more easily master “digital efficiency.”. Institutions using Conversica engage them personally and at scale, automating the outreach that admissions staffers don’t have time for. Making a personal connection to advance each lead is expensive. Re-engage potential students and inactive applicants.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

DealSignal

JANUARY 19, 2021

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. Become a highly efficient pipeline builder, not a data researcher. And that morale boost can counter the disappointment that comes from a lack of support from marketing.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) Obviously these aren't very specific scenarios, but I think the ability to efficiently deliver many different treatments to different customers is ultimately what separates simple from complex in a demand generation context.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Leadspace

NOVEMBER 10, 2016

Account-based marketing and artificial intelligence both make lead generation more efficient and effective. As mentioned above, account-based marketing and artificial intelligence are above all ways to make B2B marketing and sales more efficient. Let’s start with AI. ” The same goes for ABM.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

ANNUITAS

JULY 17, 2012

the Eloqueen to discuss various topics about our B2B world and marketing automation. As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. or maybe, “Why Eloqua?”

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

the Eloqueen to discuss various topics about our B2B world and marketing automation. As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. or maybe, “Why Eloqua?”

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120