TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Oracle Eloqua. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Ledger Bennett

JANUARY 26, 2020

Other industries that could benefit from revenue management include tourism, travel, restaurants, events and entertainment, automotive sales, the financial sector and many others. The above criteria match the hospitality industry perfectly, which is why it is typically the go-to illustration for revenue management.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

ClickZ

JANUARY 13, 2020

That is exactly where Convertr came in and has since helped the likes of Oracle, Cisco, Dell, Dennis Publishing, Mediacom and Contentive, enhance their digital marketing through real-time efficiencies in customer acquisition and data partnerships. Becoming a connective glue in a crowded marketplace.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Ledger Bennett

NOVEMBER 13, 2019

Team issues; internal events; standardised branded documentation; freelance and agency management; client communication; implementation and management of martech; website issues etc. Of course in principle their primary goal is demand generation, and increasingly, demonstrating a tangible impact on revenue. But there’s a conflict.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. So without further ado: Eloqua. Readers can stay up-to-date on what’s going on with vendors, acquisitions, events, and yes, marketing strategies too, and it doesn’t stop there.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

SnapApp

MARCH 14, 2016

It’s true, MarTech (both the category and the event) can feel a bit overwhelming. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. It’s certainly going to be an action packed two days.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

It’s true, MarTech (both the category and the event) can feel a bit overwhelming. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. It’s certainly going to be an action packed two days.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). It can involve everything from online and mobile, to offline print and events. So, I’ve become an evangelist of the approach, and started producing Content Marketing related events related to our Langley Center for New Media.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. Your team may already be performing manual integration by exporting a list of attendees from your event management platform and uploading them into your MAP. While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 But everyone needs their system to be intuitive, understandable, efficient, easy to learn, and the rest. For example, let's say that events like breakfast seminars are critical to your marketing program. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

NOVEMBER 18, 2016

I would say our marketing is both efficient and effective, and what we usually try to do is start with a core message that we really want to own, and want to resonate with our audience. And with any live events, I’m making sure I come out to any case studies, and hands-on sessions so I can see the tactics that marketers are using.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Ledger Bennett

MARCH 31, 2020

COVID-19 has meant face to face events are no longer going ahead. Taking pre planned cancelled events online in the wake of the global pandemic is becoming common practice. However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. Agility here is key. Pre-planning.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Martech

DECEMBER 13, 2023

This could be as simple as a Contact Us form on a website, or it could be an offer to download a piece of content or attend an event. After the initial outreach, leads enter a nurture cadence, which will send additional offers for content, events or invitations to view certain pages on the website.

Lead Ranking 118

Lead Ranking Marketing Automation Services Lead Generation Sales Management 118

Vidyard

JULY 7, 2016

We don’t have to worry about having the Heinz Marketing sales kickoff and sales training events every year, and a big strategy planning initiative that puts everyone in a standstill and neutral for a quarter.”. It can help drive the workflow processes and make engagement with customers more efficient. Something different.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Plus, the accumulated data enables you to customize each customer’s experience without compromising efficiency. Oracle Eloqua Marketing Automation is a B2B marketing automation solution for mid-sized and enterprise-level companies. Eloqua Pricing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

APRIL 4, 2018

This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Lead Liaison

DECEMBER 31, 2018

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. ™, which includes advances in customization, event creation workflow, enterprise-level ROI reporting, registration, check-in, upcoming Windows support, and more.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

ClickZ

OCTOBER 1, 2020

In-person events, a key lead-generation and nurturing tool for B2B marketers, were canceled at a massive scale. Online-only events like virtual summits are less effective than they were at the start of the pandemic, and they tend to cast a wider net in terms of leads in the funnel.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. They wanted to produce content that engaged viewers and helped contour the video experience for prospective clients.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Along with having the right systems in place, you also need the right marketing ops and sales ops expertise to manage and integrate those systems effectively and use them efficiently. What about custom events? Direct mail?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Conversica

OCTOBER 3, 2018

With Conversica, institutions can more easily master “digital efficiency.”. Drive attendance to recruiting events. Conversica Admissions Assistants reach out to enroll students for events and remind them to attend. Making a personal connection to advance each lead is expensive. Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Litmus

OCTOBER 29, 2020

Had a chance to do everything from not only creative strategy, but also developing design systems for our clients to use to create efficiencies within their creative workflows. So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. We have two platforms. Jason Rodriguez: Yeah.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

DealSignal

MARCH 29, 2018

Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

ClearVoice

JULY 20, 2020

It provides the client with one point of contact, which is not only more efficient and productive but it also drastically reduces the amount of time and involvement. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). Optimize for their martech stack. GoToWebinar is a great option.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Along with having the right systems in place, you also need the right marketing ops and sales ops expertise to manage and integrate those systems effectively and use them efficiently. What about custom events? Direct mail?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

Convince & Convert

SEPTEMBER 18, 2011

You can also set a browser cookie and track when someone fills out that lead form after viewing your content, even if there is a 30 or 60-day interval between those events. Your major CRM and sales automation systems like Salesforce , Eloqua , Marketo and similar make this process automated and easy.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Conversica

OCTOBER 3, 2018

Making a personal connection to advance each lead is expensive, but with Conversica, institutions can more easily master “digital efficiency.”. Drive attendance to recruiting events. Conversica Admissions Assistants use polite but persistent outreach to enroll students for events and remind them to attend.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Along with having the right systems in place, you also need people with right marketing ops and sales ops talent to integrate and manage those systems effectively and use them efficiently. What about custom events? Direct mail?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Along with having the right systems in place, you also need the right marketing ops and sales ops expertise to manage and integrate those systems effectively and use them efficiently. What about custom events? Direct mail?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Content Marketing Institute

APRIL 26, 2018

Whitney Kisling, senior content strategist at Capital Group and managing editor of the investment fund’s content destination Capital Ideas , which educates financial advisors about the impact of economic and political trends and events on the investment environment. Challenge: Stay true to the editorial mission and show value to the company.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Metadata

APRIL 22, 2021

Using technology to get a 100X efficiency, and that’s the category to be in. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Using technology to get a 100X efficiency, and that’s the category to be in. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Using technology to get a 100X efficiency, and that’s the category to be in. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Heinz Marketing

JANUARY 25, 2021

The partner ecosystem is a little more complex, but the yield and the efficiency, once you get it up and rolling can be really, really advantageous. Thanks for joining us on another eventful episode of Sales Pipeline Radio. How do you think about exclusivity versus playing multiple sides?

Sales Management 89

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 89