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HubSpot Product Update Roundup—October 2023

SmartBug Media

Now, we can use that valuable real estate to add further context, hashtags, and calls to action, driving more visibility and connecting with followers in an organic way right from the outset. Now, clients can seamlessly empower website visitors to manage their data rights with integrated self-service preferences.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. In this guide, you will learn how to build an effective first-party data strategy that amplifies your business and efficiency.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. In this guide, you will learn how to build an effective first-party data strategy that amplifies your business and efficiency.

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You haven’t switched to GA4? Better get a move on

ClickZ

Additionally, GA4 introduces new features such as privacy controls, predictive capabilities, and direct integrations with media platforms. GA4 utilizes event-based data collection, which provides a more granular understanding of user interactions. Conduct a comprehensive audit of your current UA configuration.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

Also on the radar is the way consumers are becoming increasingly concerned with privacy. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. This is super good for consumer privacy. situation].”

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CMS predictions: What to watch for in the year ahead

ClickZ

CMS will benefit directly and indirectly as we come to expect what we didn’t even see coming. Chat capability integrated with CMS platforms, as could be the case with Progress® NativeChat, will be table stakes for any serious CMS hoping to serve a complete digital experience. Any CMS without it will be disregarded.

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The Enterprise CMO’s Guide to Adopting Generative AI

Anyword

Make a list of your current marketing stack, including your CMS, CRM, ad platforms, social channels, writing tools, project management software, and more. Seek solutions that utilize training data tailored for marketing specifically. Even the most powerful GenAI is useless if your team can’t effectively wield it.