Webbiquity

MARCH 2, 2021

As CMI notes, when events are viewed as a medium for content marketing, they are second only to email in terms of effectiveness. Other than the educational value, the key reason people attend events—whether online or in person—is to reconnect with industry contacts and meet new people, to make new acquaintances.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You’ve already created a successful ebook. The advantages of building ebooks from blog content. Jump ahead.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

NetLine

AUGUST 9, 2022

That eBooks Accounted for Nearly Half (43.3%) of All Registrations. However, while so many marketing departments have content marketing strategies (CMI reports this figure at 77%), not all strategies are created equal. Research Shows eBooks’ B2B Popularity Is 4.8x Content Consumption is Up…and So is the Time to Consume It.

Stats 52

Stats Paper Purchase Intent B2B Marketing 52

Content Standard

DECEMBER 9, 2016

According to the Content Marketing Institute (CMI), nearly a quarter (24 percent) of B2B enterprise marketers cite the “lack of buy-in/vision from [internal] higher-ups” as a major challenge. Make a concerted effort to ensure your brand voice is consistent across all types of content, regardless of its point of origin.

Buy 40

Buy Marketing Strategy Marketing & Strategy Paid Search Agency 40

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing: 1) Factbrowser.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

ClearVoice

APRIL 9, 2020

A mainstay of content marketing, articles provide education or entertainment. A freelance writer and graphic designer can work together to craft an ebook to explain a process, share the company’s origin story or entertain the reader. Ebooks also make great freebies to encourage email list sign-ups.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

SnapApp

DECEMBER 14, 2016

Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. I'd pick original research, personalization and interactivity. Why: Not sure it's exactly a trend, but there's nothing quite like original research. Mobile Video. Call your best customers.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62