Vidyard

MARCH 23, 2021

Lots of companies have success with in-depth educational videos that exceed 30 minutes. Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

AUGUST 9, 2016

Always refer back to your data and ROI measurements in order to make educated decisions for future programs. First-Touch Pipeline . First-touch attribution means that the program was the first time that this person engaged with your company and entered your database by registering—and the lead is tied to an opportunity.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs Marketo Thought Leadership 48

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 123

Marketo Marketing Automation Services Enterprise Management Marketing Management 123

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. What we’ve seen marketers using the most are platforms like Hubspot, Marketo, Pardot, and Google Analytics. Multi-touch attribution. Key Metric to Track. Make Measuring Webinar ROI a Breeze with SpotMe.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Self-motivated, educated, and empowered consumers require innovative methods of engagement. Today, consumers have all the power.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI.

Allocation 48

Allocation Marketing Report Multi-Touch Attribution Forecasting 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) As such, marketers need to look into applications that can support multi-channel relationships with customers. By attributing marketing spend to revenue, marketing can stop being a cost center and start being a revenue generator.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Ideally, the attribution model will inform senior leaders, sales, and other critical stakeholders of content’s impact on business results.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. You need to realize that your prospects or customers won’t always respond to the first call-to-action or second campaign touch. And the comparisons don’t end there.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 14, 2014

If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. You can also use marketing automation to determine multi-touch revenue attribution , or how many opportunities are attributed to a nurture email. Setting the standard for content quality.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Multi-Touch Attribution 48

LeanData

MAY 1, 2018

May 1, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing and Marketing Attribution , announced a significant product milestone in the company’s history. Today, more than 70 high-growth brands have implemented LeanData ’s Marketing Attribution to accelerate time to revenue and optimize and deliver ROI.

Marketing Attribution 40

Marketing Attribution Multi-Touch Attribution Enterprise Management Work Management 40

Engagio

JUNE 2, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. Bear with me.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Adobe Experience Cloud Blog

JULY 14, 2014

At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. At Marketo, we operate under the theory that no one knows more about implementation than our consultants , for example, and no one knows more about our nurture programs than the guy who built it.

Multi-Touch Attribution 48

Multi-Touch Attribution InsideView Marketo Marketing Analytics Tools 48

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

AUGUST 16, 2016

first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. You might use a variety of metrics to determine your ROI (e.g. I’d love to hear more in the comments below.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Attribution: “How to Develop Multichannel Attribution Models That Move the Needle” by Janet Driscoll Miller. Attribution: “An Attribution Journey” by Adam Proehl. SMX East 2017, Day 3.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

SnapApp

FEBRUARY 13, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson: . Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. Every channel and touch point provides customer insight. Attribution Modeling.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Chatbots will become a primary channel for lead and customer education. The platforms will improve tracking across multiple channels and enhance current attribution weighting by channel and content, especially around video. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Full Circle Insights

MARCH 2, 2021

So, educating and explaining your marketing strategies, tactics, and why they are important can help them realize how much you are actually contributing to the business. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Attribution Buyer’s Checklist. AppDynamics Case Study.

Sales Management 52

Sales Management Lead Ranking Marketing Attribution Spending 52

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. Adobe Marketo. A screenshot of Marketo Engage (via Marketo).

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

Metadata

MARCH 18, 2021

The first one was an educational technology idea. So education was the only thing we wanted to solve at the time. It included some characteristics, some attributes you don’t even want. I think a big piece of it is like helping and educating customers about what the category means. Ilya Volodarsky: Yeah, basically.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52